To listen to its proponents, network or multilevel marketing
is the greatest thing since sliced bread: top performers earn $1
million a month, reside in alluring places like Aspen and Kauai,
and still find quality time to happily raise children and lovingly
cement spousal relationships. Contending that those who fail to
make it that far are ill prepared for the initial challenges they
face, Mark Yarnell and Rene Reid Yarnell--married network marketers
who are among the industry''s leaders,
內容簡介：
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career
opportunities in the United States. Millions of people just like
you have abandoned dead-end jobs for the chance to achieve the
dream of growing their own businesses. What many of them find,
however, is that the first year in network marketing is often the
most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s
most respected and successful professionals, offer you strategies
on how to overcome those first-year obstacles and position yourself
for lifelong success. The Yarnells provide you with a wealth of
savvy advice on everything you need to know to succeed in network
marketing, such as proven systems for recruiting, training, growing
and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush
Administration
關於作者：
Mark Yarnell and Rene Reid Yarnell are
on the faculty of the nation''s only college-certified course in
network marketing at the University of Illinois, Chicago. Well
known for their philanthropy, they have created a $70 million
multilevel marketing organization that spans 20 countries. They
divide their time between Reno, Nevada, and Gstaad,
Switzerland.
目錄：
Contents
Foreword
Acknowledgments
Introduction
1: Ignoring the Rejection Rocket
Make rejection your
ally instead of your enemy.
2: Avoiding the Management Trap
Reinforce
self-sufficiency rather than dependency.
3: Dodging the Depression Torpedo
Maintain
enthusiasm in spite of the inevitable setbacks.
4: Blocking the False Expectation Tank
Win through
integrity rather than exaggeration.
5: Attacking the Warm List Warhead
Overcome your
reluctance to offer a quality lifestyle to family and
friends.
6: Fending Off the Scatter Bomb
Stay focused amidst
all the distractions.
7: Eluding the Meeting Mines
Avoid the pitfalls of
counterproductive meetings.
8: Unloading the Plug-In Pistol
Recruit and train
your own people instead of depending on others.
9: Deflecting the Executive Explosion
Recognize the
upside and downside of corporate executives joining MLM.
Conclusion
Index
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