Customize your delivery for maximum persuasive power.
If you need the best practices and ideas for communicating
effectively--but don''t have time to find them--this book is for
you. Here are 10 inspiring and useful perspectives, all in one
place.
This collection of HBR articles will help you:
- Pitch your brilliant idea successfully
- Connect with your audience
- Establish credibility
- Inspire others to realize your vision
- Adapt to your listeners'' decision-making styles
- Frame goals around common interests
- Build consensus and win concessions
- Neutralize stressful conversations
關於作者:
If you need the best practices and ideas for the business
challenges you face--but don''t have time to find them--Harvard
Business Review paperbacks are for you. Each book is a collection
of HBR''s inspiring and useful perspectives on a specific topic, all
in one place.
目錄:
Change the Way You Persuade 1
Gary A. Williams and Robert B. Miller
Harnessing the Science of Persuasion 29
Robert B. Cialdini
The Power of Talk: Who Gets Heard and Why 53
Deborah Tannen
The Necessary Art of Persuasion 83
Jay A. Conger
Is Silence Killing Your Company? 113
Leslie Perlow and Stephanie Williams
How to Become an Authentic Speaker 131
Nick Morgan
Telling Tales 143
Stephen Denning
How to Pitch a Brilliant Idea 163
Kimberly D. Elsbach
The Five Messages Leaders Must Manage 183
John Hamm
Taking the Stress Out of
Stressful Conversations 207
Holly Weeks
Index 227