《Niche B》 - James - Little Brown - 香港大書城

	登入帳戶　 \|　訂單查詢　 \|　購物車/收銀台(0)　\|　在線留言板　 \|　付款方式　 \|　運費計算　 \|　聯絡我們　 \|　幫助中心　\|　加入書簽
		會員登入新用戶登記

HOME

新書上架

暢銷書架

好書推介

2023年度TOP

臺灣用戶

品種：超過100萬種各類書籍/音像和精品，正品正價，放心網購，悭钱省心

服務：香港／台灣／澳門／海外

送貨：速遞／郵局／服務站

新書上架：簡體書繁體書
暢銷書架：簡體書繁體書
好書推介：簡體書繁體書

『英文書』Niche B

書城自編碼： 2052521
分類：簡體書→原版英文書
作者： James
國際書號(ISBN)： 9780349123004
出版社： Little Brown
出版日期： 2012-08-01
版次： 1 印次： 1
頁數/字數： 250/
書度/開本： 32开釘裝：平装

售價：HK$ 229.5

我要買件

** 我創建的書架 **
未登入.

新書推薦：

《积极心理学》
售價：HK$ 55.8

《自由，不是放纵》
售價：HK$ 54.9

《甲骨文丛书·消逝的光明：欧洲国际史，1919—1933年（套装全2册）》
售價：HK$ 277.8

《剑桥日本戏剧史（剑桥世界戏剧史译丛）》
售價：HK$ 201.6

《中国高等艺术院校精品教材大系：材料的时尚表达??服装创意设计》
售價：HK$ 76.2

《美丽与哀愁：第一次世界大战个人史》
售價：HK$ 143.4

《国家豁免法的域外借鉴与实践建议》
售價：HK$ 188.2

《大单元教学设计20讲》
售價：HK$ 76.2

建議一齊購買：

HK$ 101.8
《破坏式创新——从0到1VS从1到N》

HK$ 66.6
《解密无印良品》

HK$ 73.6
《疯赞：以真诚的社交互动激发消费者对品牌的持续追捧（苹果、腾讯》

HK$ 77.7
《小众行为学》

HK$ 92.5
《世界是怪咖的——全民创业时代的异类思维》

HK$ 109.2
《第四消费时代》

內容簡介：

There is a new rule in business: don''t aim for the middle
market - unless you''re cheaper than cheap, you''re going to fail.
Instead, find a Niche and reap the rewards. Woolworths suffered
from a lack of identity and found that low quality and low price
wasn''t enough; General Motors crashed as motorists failed to
distinguish between cars in their range. Yet HBO, Moleskine and
specialist media like The Economist have all concentrated on being
the best they can be - and customers have flocked to them as a
result. For sixty years, our cultural consumption has been
controlled by the giants of the mass market. But thanks to the
recession they have become weak and defensive, and are now in a
desperate fight for their lives. From this new cultural terrain the
niche has evolved to become the place where innovation flourishes
and sales take off. From the author of CYBURBIA comes a superb
examination of the growing proportion of economic, political and
cultural activity aimed not at the mainstream audience but at
tightly defined but globally scattered niches, bound together by
the power of the net.

關於作者：

James Harkin is the author of Cyburbia and writes regularly
for the Guardian and the Financial Times.

Introduction
Out of the Whale
Target Practice
The Mote
The Hawk
THe New Nesting Places
Birds of a Feather
Pigeon-holed
Cult-ivate
Further Reading
Acknowledgements
Index

書城介紹　 \|　合作申請　\|　索要書目　 \|　新手入門　\|　聯絡方式　 \|　幫助中心　\|　找書說明　 \|　送貨方式　\|　付款方式	香港用户　 \|　台灣用户　\|　大陸用户　\|　海外用户

	megBook.com.hk
Copyright © 2013 - 2024 （香港）大書城有限公司　 All Rights Reserved.