This is a modern classic revised and updated: How the age-old
art of storytelling can transform the way we communicate - and the
way we do business? In "The Story Factor", Annette Simmons reminds
us that the oldest tool of influence is also the most powerful.
Over one hundred stories drawn from the front lines of business and
government, as well as myths, fables and parables from around the
world, illustrate how story can be used to persuade, motivate and
inspire in ways that cold facts, bullet points and directives
can''t. These stories combined with practical storytelling
techniques show anyone how to become a more effective communicator.
From ''who I am'' to ''I-know-what-you''re-thinking'', Simmons
identifies the six stories you need to know how to tell and
demonstrates how they can be applied. Through the words, gestures,
tone and rhythm of story you can captivate any audience
simultaneously construct a believable picture for your ideas and
goals. In this hyper-competitive, techno-centric and
results-oriented environment, it is easy to forget that all
organizations are social systems and that work is personal.
Learning to tap into the personal element through story gives you a
key to the social system. Alignment improves, problems get solved,
group decisions are easier to make, and trust develops in ways and
in places you might never think possible.
關於作者：
Annette Simmons is founder of Group Process Consulting,
specializing in helping organizations build more collaborative
behaviours for bottom-line results. A popular speaker, community
activist and author of Territorial Games and A Safe Place for
Truths, she lives in North Carolina, USA.
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