Everyone interested in building a stronger business needs to
understand and use the information captured in financial
statements. In Managing by the Numbers, business education and
accounting experts Chuck Kremer and Ron Rizzuto team up with
open-book management authority John Case to demystify the numbers.
They present a practical, common-sense approach to reading
financial statements and to managing the three bottom lines of
business financial performance: net profit, operating cash flow,
and return on assets. The book features numerous exercises and
examples with associated templates available on the Web, a
powerful new management tool known as The Financial Scoreboard, and
an extensive glossary. Managing by the Numbers is an essential
resource for entrepreneurs, business owners, managers, and anyone
eager to improve their mastery of the financial side of running a
business.
關於作者：
Chuck Kremer, CPA, is Senior Business-Literacy Consultant for
Boulder-based Educational Discoveries. An originator of “The
Financial Game for Decision Making?,” he teaches financial-literacy
courses to managers and executives around the country.Ron Rizzuto,
PH.D., is a professor of finance at the University of Denver, where
he co-founded the entrepreneurship program at the Daniels College
of Business.John Case is executive editor of the newsletter
division at Harvard Business School Publishing. A former senior
editor and senior writer for Inc. magazine, he is the author of
numerous feature stories and several books on entrepreneurship and
open-book management. Chuck Kremer, CPA, is Senior
Business-Literacy Consultant for Boulder-based Educational
Discoveries. An originator of “The Financial Game for Decision
Making?,” he teaches financial-literacy courses to managers and
executives around the country.Ron Rizzuto, PH.D., is a professor of
finance at the University of Denver, where he co-founded the
entrepreneurship program at the Daniels College of Business.John
Case is executive editor of the newsletter division at Harvard
Business School Publishing. A former senior editor and senior
writer for Inc. magazine, he is the author of numerous feature
stories and several books on entrepreneurship and open-book
management. Chuck Kremer, CPA, is Senior Business-Literacy
Consultant for Boulder-based Educational Discoveries. An originator
of “The Financial Game for Decision Making?,” he teaches
financial-literacy courses to managers and executives around the
country.Ron Rizzuto, PH.D., is a professor of finance at the
University of Denver, where he co-founded the entrepreneurship
program at the Daniels College of Business.John Case is executive
editor of the newsletter division at Harvard Business School
Publishing. A former senior editor and senior writer for Inc.
magazine, he is the author of numerous feature stories and several
books on entrepreneurship and open-book management.
目錄：
List of Tables and Graphs
Acknowledgments
Introduction
Part 1 All You Really Need to Know about Financial Statements
1 Two Words on Accounting
2 The Balance Sheet
SOHO Equipment, Inc.,
Understanding the Balance Sheet."
Assets,
Understanding the Balance Sheet:
Liabilities,
Understanding Equity and Why a
Balance Sheet Balances,
Two Quick Exercises Using the
Balance Sheet,
3 The Income Statement
SOHO Equipment: The First
Year,
Line Items on the Income
Statement,
4 Cash Flow
SOHO Equipment: First-Year Cash
Flow,
Line Items on the Cash-Flow
Statement,
Dissecting the Cash-Flow
Statement,
Part 2 Understanding the Big Picture
5 The Three Bottom Lines
Three Bottom Lines,
Trend Analysis,
6 The Financial Scoreboard
Part 3 Financial Analysis to Boost Performance
7 The Three Financial Goals
8 Managing for Optimum Performance: Net Profit
SOHO Equipment: The Three-Year
Story,
Analyzing the Income Statement, 85
9 Managing for Optimum Performance: Operating Cash
Flow
SOHO Equipment: Analyzing Cas~
Flow, 91
Receivable Days,
Inventory Days,
10 Managing for Optimum Performance: Return on Assets
Analyzing ROA, 104
SOHO Equipment, Inc.,
11 Ratio Magic
The "Simple" Du Pont Equation,
SOHO Equipment, 112
The "Extended" Du Pont
Equation,
SOHO Equipment, 117
Planning with the ROA and ROE
Graphs,
12 Forward-Looking Financials
Step 1: Getting Ready,
Step 2: Projecting Sales,
Step 3: Preparing a "Business as Usual"
Projection,
Step 4." Proactive Planning,
Step 5: Refining the Plan,
Step 6: Implementing the Plan,
Epilogue
Appendix 1: SOHO Equipment: The Complete Financials
Appendix 2: Tips on Converting Your Company''s Financials to the
Financial Scoreboard
Appendix 3: Our Nonsacred Financial Glossary and Why You Need a
Sacred One
Appendix 4: A Guide to Ratios
Appendix 5: A History of the Mobley Matrix, by Louis B.
Mobley
About the Authors
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