《Medici Effect（ISBN=9781591391869）》 - Frans - Meg Book Store

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『英文書』Medici Effect（ISBN=9781591391869）

書城自編碼： 2065367
分類：簡體書→原版英文書
作者： Frans
國際書號(ISBN)： 9781591391869
出版社： Perseus
出版日期： 2004-09-01
版次： 1 印次： 1
頁數/字數： 207/
書度/開本： 16开釘裝：精装

售價：HK$ 484.5

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內容簡介：

Innovation is an evergreen topic because it is such an
essential ingredient for successful growth—and this book provides a
new and fascinating perspective on how new innovations can best be
found and developed Managers from all kinds of companies will find
this book of interest. This book is so well written and is filled
with such engaging examples that we expect it to break out beyond a
business audience to general readers. It is similar to The Tipping
Point in terms of tone, readability, and rich, interesting stories,
which show how innovative ideas were born in intersections that
combined arenas as diverse as card games and sky rises, Palm Pilots
and carrots, airplanes and cookies, ants and truck drivers. Offers
practical strategies anyone can use to develop novel new ideas big
and small, in all areas of life and work. Note: The book’s title
refers to an explosion of creativity that occurred in Florence
during the Renaissance, when the Medici banking family funded
creators from many different disciplines to come together to
debate, discuss, and discover new ideas. The book is about how any
of us can create our own “Medici effects” using the concept of “the
intersection”

關於作者：

Frans Johansson is a writer and consultant living in New York
City. He has worked at several intersections in his own career,
including launching a startup venture called Inka.net, working as a
VP of business development at a health care company and working as
a strategy consultant.

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