If you''re like most business leaders, innovation now tops your
corporate agenda. But despite all the talk and excitement about the
importance of innovation, managers have so far found scant help for
innovating in a systematic way that fuels consistent growth and
sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and
business strategist Rowan Gibson change all that. They share the
accumulated wisdom from Strategos--the consulting firm Skarzynski
co-founded with Gary Hamel that helps clients instill innovation
into their very core. Drawing on a wealth of stories and examples,
the book shows how companies of every stripe have overcome the
barriers to successful, profitable innovation. You''ll find parts
devoted to crucial topics--such as how to organize the discovery
process, generate strategic insights, enlarge your innovation
pipeline, and maximize your return on innovation. Frequent hands-on
tools--frameworks, checklists, probing questions--help you put the
book''s ideas into action.
Crafted in close coordination with Gary Hamel--the man who
Fortune magazine has called "the world''s leading expert on business
strategy"--Innovation to the Core is the definitive fieldbook for
making innovation a core competence in your organization.
Click here to watch a trailer for Innovation to the Core:
innovationtothecore.comthebookindex.cfm?target=watchtheintro.
關於作者：
Peter Skarzynski is CEO and founding Director of Strategos, a
consulting firm he co-founded with Gary Hamel. Rowan Gibson is a
global business strategist and editor of the international
bestseller Rethinking the Future: Rethinking Business, Principles,
Co
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