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| 內容簡介： |
英语学习的终极目标不是为了习得语言本身，而是培养与西方人进行有效沟通的能力。《大学英语拓展课程系列·跨文化交际技巧：如何跟西方人打交道（教师用书）》不仅有利于夯实学生的听、说、读、写基本功，更有利于学生养成良好的跨文化交际习惯，掌握有效的跨文化交际技巧，熟识西方文化的方方面面。通过中西方案例分析、课堂讨论、来信求助、专家释疑等新颖、活泼的实战演练形式，本教程不仅能持续吸引学生的注意力，更能最大限度地调动学生的参与度，真正做到在做中学。
教师用书对课堂教学步骤进行了详尽的指导，并提供了所有练习的参考答案。
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| 目錄：
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Unit1
LanguageTools:
SuggestingPossibilities
Encounter:
TheTaxi
InterculturalCommunicationReading:
InterculturalCommunicationandUnderstandingWesterners
LettertoFran:
NotEating
Fran''sResponse:
NotEating
CultureDifferenceReading:
IndividualistandCollectivistCultures
Unit2
LanguageTools:
DifferentDegreesofProbability
Encounter:
TheGift
lnterculturalCommunicationReading:
InterpretingWhatForeignersMean
LettertoFran:
AHelpingHand
Fran''sResponse:
AHelpingHand
CultureDifferenceReading:
PublicandPrivateBehavior
Unit3
LanguageTools:
MakingandQualifyingGeneralizations
Encounter:
Mistakes
InterculturalCommunicationReading:
GeneralizationsandStereotypes
LettertoFran:
WhoPays?
Fran''sResponse:
WhoPays?
CultureDifferenceReading:
DifferenceinRankandPower
Unit4
LanguageTools:
FeelingsandPartsofSpeech
Encounter:
TheInvitation
InterculturalCommunicationReading:
StressinInterculturalEncounters
LettertoFran:
TheShopper
Fran''sResponse:
TheShopper
CultureDifferenceReading:
WesternCommunicationStyles
Unit5
LanguageTools:
AskingPersonalQuestions
Encounter:
LivingTogether
InterculturalCommunicationReading:
……
Unit6
Unit7
Unit8
Unit9
Unit10
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| 內容試閱：
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AnotherreflectionofloosenesscanbeseeninWesternadvertising，especiallyintheUnitedStates.Americanadsfrequentlytrytosellproductsbyencouragingcustomerstotrytobedifferentfromeveryoneelse，usingsloganslike"Beyourself!"and"Doyourownthing!"ThisreflectsthefactthatAmericans，andotherWesterners，tendtofeelitisagoodthingtobedifferentfromotherpeople，andperhapsevenbadtobea"conformist"-someonewhoconformstothenormsofsociety.
Oneinterestingdifferencebetweenlooseandtightculturesliesinpeople''sideasaboutwhatconstitutesgoodlanguageuse.Tighterculturestendtovalueasteryoftheirlanguagetradition，whereaslooseculturesseemtovaluereativityandsurprise.ThispointisillustratedbytheChineseviewtowardusef"setphrases"（chengyu）.Chinesetendtorespectpeoplewhohavememorizedbroadrangeof"setphrases"andcanusethemappropriately（intraditionallyacceptableways）inspeakingandwriting.Incontrast，Westernersoftenconsidertheuseofoldsayingstobetrite;theyhavemorerespectforpeoplewhocancombinewordsinnewandcleverways，oruseoldexpressionsinnewways.
Obviously，itisnotsafetoassumethatallWesternersorWesternsocietiesreequallyloose.Likewise，itisnotsafetoassumethatallcollectivistculturesareequallytight.（Forexample，Thaicultureismuchlooserthanjapaneseculture，eventhoughbothculturesarecollectivist.）However，itissafetogeneralizethatWesternculturestendtobelooserthanChineseculture.ThismaycausesomedifficultyforChinesewhotrytounderstandWesternersbecauseChinesemayexpectWesternerstobemoreuniformintheirbeliefs，values，andideasthanisinfactthecase.Onmanyimportantsocialissuesandideas（suchasstandardsforsexualbehavior），WesternsocietieshavealowerdegreeofconsensusthanChinesesocietydoes.Furthermore，whileWesternersmaydisagreeviolentlywitheachotheroversuchissues，theytendtoberelativelycomfortablelivinginasocietywherethereisdisagreementovertheseissues.
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