The leading email marketing firm shows you how to create
high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to
establish and build relationships that drive business success. But,
it can also be a challenge because the inbox is a hostile
environment. Whether your email is noteworthy—or an annoying waste
of your customer''s time—depends on your ability to stick to stick
the fundamentals of good marketing and authentic relationship
building.
The Constant Contact Guide to Email Marketing presents best
practices and relationship-building principles from America’s
leading email marketing firm. With over 280,000 small business and
non-profit clients, Constant Contact is constantly testing and
learning what works and what doesn''t, and it''s all here. There''s no
other email guide on the market that provides this level of
comprehensive, practical guidance. Whether you''re starting your own
small business or need to grow on a shoestring budget, this book
will get you up to speed fast.
Learn about:
Ten email pitfalls that will get your business into
trouble
Ten things your customers expect you to do
The "soft" benefits of email marketing
Using email in combination with other marketing efforts
How four types of permissions can make or break your
strategy
Building an email list that is valuable and effective
Creating valuable content
Choosing an effective, professional email format
Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you''ll
learn to avoid the common mistakes of email marketing, give your
customers content they love, and combine an effective email
marketing strategy with your traditional marketing efforts—giving
you way more bang for your marketing buck.
From the Inside Flap
Constant Contact is America''s premier email marketing services
provider. Hundreds of thousands of small business and nonprofit
clients rely on Constant Contact for technology, support, and
education to promote their products, services, or causes via email.
Written by a top executive from Constant Contact, this unique book
provides comprehensive, practical guidance on the ins and outs of
great email marketing. Whether you''re starting your own small
business or need to modernize your current marketing strategies,
this book will get you up to speed fast.
You''ll learn:
Ten email pitfalls that will get your business into
trouble
Ten things your customers expect you to do
How to reap the "soft benefits" of email marketing
How to use email in combination with other marketing
efforts
How four types of permissions can make or break your
strategy
How to build an email list that is valuable and effective
How to create highly impressionable content
How to choose an effective, professional email format
How to ensure your emails are delivered, opened, and read
How to overcome email filters and other delivery
challenges
With The Constant Contact Guide to Email Marketing, you''ll
learn to avoid the common mistakes of email marketing, give your
customers content they love, and combine an effective email
marketing strategy with your traditional marketing efforts. If you
want to give your business a boost, reach out and make contact.
CONSTANT CONTACT is the leading provider of email marketing
software and tools for small businesses, associations, and
nonprofits. Hundreds of thousands of customers worldwide use
Constant Contact to create successful email newsletters and online
surveys.
關於作者：
Eric Groves is Senior Vice President of Global Market
Development for Constant Contact.
目錄：
Chapter 1 The 40 ''Know It or Blow It'' Rules of Email
Marketing.
Chapter 2 The Power of Email Relationships.
Chapter 3 Making Money: The Economics of Email.
Chapter 4 The Benefits of Permission Based Email Marketing.
Chapter 5 Building A Quality Email List.
Chapter 6 Making Your Email List More valuable.
Chapter 7 The Three Rules of Valuable Email Content.
Chapter 8 Creating Email Content that Leads to Action.
Chapter 9 Looking Professional: Choosing an Effective Email
Format.
Chapter 10 Making Introductions: Subject Lines, From Lines and
Frequency.
Chapter 11 Email Filters and Other Delivery Challenges.
Chapter 12 Tracking and Improving Email Campaigns.
Chapter 13 Collecting More Feedback with Email Surveys.
Chapter 14 Getting Beyond the
Inbox.
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