Written for business executives and MBA students, Kellogg on
Strategy is a practical guide to choosing the right strategy for
your business and applying it correctly. Rather than covering the
basics of strategy, this expert guide shows you how to use strategy
effectively so your business can succeed. You''ll learn to analyze
your current competitive position, develop the perfect strategy to
match your goals, and apply that strategy thoughtfully and
effectively. Inside, you''ll find expert g
內容簡介：
Written for business executives and MBA students, Kellogg on
Strategy is a practical guide to choosing the right strategy for
your business and applying it correctly. Rather than covering the
basics of strategy, this expert guide shows you how to use strategy
effectively so your business can succeed. You′ll learn to analyze
your current competitive position, develop the perfect strategy to
match your goals, and apply that strategy thoughtfully and
effectively. Inside, you′ll find expert guidance on:
? Measuring your firm′s competitive advantage
? Analyzing opportunities and threats in your industry
? Responding to a competitor′s strategy and pricing
? Coping with entry into new markets
? Positioning your firm against the competition
? Developing a sustainable, long–term competitive
advantage
? And much more
關於作者：
DAVID DRANOVE is the Walter McNerney Distinguished Professor
of Health Industry Management and Professor of Management and
Strategy at the Kellogg Graduate School of Management. He is also
the former chair of the Department of Management and Strategy at
the Kellogg School. Widely published in a number of business
journals, he is also the coauthor of Economics of Strategy, from
Wiley.
SONIA MARCIANO is Institute Fellow and Senior Lecturer at The
Institute for Strategy and Competitiveness at the Harvard Business
School. Previously, she was Clinical Professor of Management and
Strategy at the Kellogg School and Adjunct Professor of Strategy at
The University of Chicago.
目錄：
Introduction
Chapter 1: Getting Ready to Do Strategy
Chapter 2: B Minus C: Positioning Your Firm against the
Competition
Chapter 3: Affirming Your Competitive Advantage: The Resources
and Capabilities Audit
Chapter 4: Measuring Your Competitive Advantage: A Toolkit
Chapter 5: The Cancer of Competition: How to Diagnose It
Chapter 6: The Cancer of Competition: How to Cure It
Chapter 7: The Threat of Entry and How to Combat It
Chapter 8: How to Sustain Your Competitive Advantage
Chapter 9: Two Examples of Strategy in Action: Southwest
Airlines and the Chicago Hospital Market
Index.
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