Acknowledgments. Introduction.
ONE: The Illusion of Invulnerability Or, How Can Everyone Be Less
Gullible Than Everyone Else?
TWO: Whom Do We Trust? Experts, Honesty, and Likability Or, the
Supersalesmen Dont Look Like Salesmen at All.
THREE: Killing You with Kindness Or, Beware of Strangers Bearing
Unexpected Gifts.
FOUR: The Contrast Principle Or, How Black Gets Turned into
White.
FIVE: $2 + $2 = $5 Or, Learning to Avoid Stupid Mental
Arithmetic.
SIX: The Hot Button Or, How Mental Shortcuts Can Lead You into
Trouble.
SEVEN: Gradually Escalating the Commitments Or, Making You Say Yes
by Never Saying No.
EIGHT: Winning Hearts and Minds Or, the Road to Perpetual
Persuasion.
NINE: Jonestown Or, the Dark End of the Dark Side of
Persuasion.
TEN: The Art of Resistance Or, Some Unsolicited Advice for Using
and Defending against Persuasion. Notes.
Index.
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