Discover the techniques behind beautiful design?by
deconstructing designs to understand them
The term ''hacker'' has been redefined to consist of anyone who has
an insatiable curiosity as to how things work—and how they can try
to make them better. This book is aimed at hackers of all skill
levels and explains the classical principles and techniques behind
beautiful designs by deconstructing those designs in order to
understand what makes them so remarkable. Author and designer David
Kadavy provides you with the framework for understanding good
design and places a special emphasis on interactive mediums. You''ll
explore color theory, the role of proportion and geometry in
design, and the relationship between medium and form. Packed with
unique reverse engineering design examples, this book inspires and
encourages you to discover and create new beauty in a variety of
formats.
Breaks down and studies the classical principles and techniques
behind the creation of beautiful design
Illustrates cultural and contextual considerations in communicating
to a specific audience
Discusses why design is important, the purpose of design, the
various constraints of design, and how today''s fonts are designed
with the screen in mind
Dissects the elements of color, size, scale, proportion, medium,
and form
Features a unique range of examples, including the graffiti in the
ancient city of Pompeii, the lack of the color black in Monet''s
art, the style and sleekness of the iPhone, and more
By the end of this book, you''ll be able to apply the featured
design principles to your own web designs, mobile apps, or other
digital work.
關於作者：
David Kadavy is president of Kadavy, Inc., a user interface
design consultancy with clients including oDesk, PBworks, and
UserVoice, and mentor at the 500 Startups seed fund. Previously,
David led the design departments of two Silicon Valley startups and
an architecture firm, taught a college course in typography, and
studied ancient typography in Rome while earning his BFA in graphic
design. David''s design work has been featured in Communication
Arts magazine, and he has spoken at the South by Southwest
SXSW Interactive conference. David has written for
SmashingMagazine.com, blogs about design and entrepreneurship at
his blog, kadavy.net, and tweets at the handle @kadavy.
目錄：
Introduction 1
Part I: Understanding Design.
CHAPTER 1: Why Design Matters 9
CHAPTER 2: The Purpose of Design 19
Part II: Medium and Form.
CHAPTER 3: Medium and Form in Typography 37
CHAPTER 4: Technology and Culture 75
Part III: Composition.
CHAPTER 5: Fool''s Golden Ratio: Understanding Proportions 105
CHAPTER 6: Holding the Eye: Composition and Design Principles
133
CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy
167
Part IV: Color.
CHAPTER 8: Color Science 195
CHAPTER 9: Color Theory 235
Part V: Appendixes.
APPENDIX A: Choosing and Pairing Fonts 291
APPENDIX B: Typographic Etiquette 311
Index 329
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