Getting seen on the first page of search engine result pages
is crucial for businesses and online marketers. Search engine
optimization helps improve Web site rankings, and it is often
complex and confusing. This task-based, hands-on guide covers the
concepts and trends and then lays out a day-by-day strategy for
developing, managing, and measuring a successful SEO plan. With
tools you can download and case histories to illustrate key points,
it''s the perfect solution for busy marketers, business owners, and
others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online
presence
This book provides strategies for setting goals and gaining
corporate support, developing and implementing a plan, and
monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person
shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets,
keyword list templates, templates for checking rank and site
indexes, and a calendar with daily SEO tasks that you can import
into your own calendar system
Fully updated and expanded, Search Engine Optimization: An Hour a
Day, Third Edition will help you raise your visibility on the
Web.
《搜索引擎优化：每天一小时（第3版）》的核心是SEO计划，一个旨在提高网站排名和目标流量的为期3个月的每日程序。我们按照时间来划分任务，每项任务估计会花费一小时。根据您所处的环境、对项目的了解程度以及网站后勤方面的不同，完成某些任务的时间可能会较长或者较短。
在执行SEO计划之前，需要前期规划和收集所需的信息。这就意味着您应该从头阅读《搜索引擎优化：每天一小时（第3版）》，并按照从头到尾的顺序执行SEO计划。
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