Buying for retail is a demanding and challenging job that
requires a creative flair, a strong awareness of fashion trends,
life trends as well as good interpersonal and team working skills.
Buyers and merchandisers have to ensure that the right merchandise
is being sent to the right stores, at the right time, in the right
quantities. This takes a blend of forward planning and rapid
response to consumer demands. In combination with the other areas
of the business, success comes from maximizing profit, which is
achieved through anticipating customer needs and responding rapidly
to immediate issues. It involves complex data analysis, liaison
with the stores operation teams and balancing store stock
levels.
To succeed as a professional buyer, you will need strong
analytical and numerical skills, an interest and understanding of
consumer demands and strong commercial awareness. You also need to
have an ability to understand and prioritize issues quickly and
efficiently. Progression into the Merchandising function also
involves the ability to manage change. The better equipped you are
in your buying function the better you will be able to adapt to
these changes. The best change of all is to graduate from a good
buyer to an outstanding one!
To handle the complexity of data and to enable you to contribute
effectively in the critical role of a buyer, you need the right
skill-sets and a right mind-set. Both of which can be learned in
The Art of Retail Buying.
This easy to read guide is written in a concise pictorial
style with colorful images that enables you to follow step-by-step
each function of a buyer. The Art of Retail Buying will inspire
you, motivate you and encourage you towards merchandising
excellence!
關於作者：
Marie–Louise Jacobsen has more than 28 years of international
marketing experience in retailing and merchandising. Part of her
career in the retail industry was spent in Asia where she was the
General Manager of Merchandising for Robinsons Co. Singapore
for 16 years. Prior to that Marie–Louise worked in Denmark as an
International Marketing Manager for Royal Copenhagen Retail, and as
Vice–Director with AC Illums AS in Copenhagen.
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