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| 內容簡介： |
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Therearemanybooksthatdiscussstatisticalforecastingmodeling;thisbookisnotoneofthem.Thisbookprovidesapracticalapproachforthenonstatisticalproblemsthatforecastersface.
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| 關於作者： |
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MICHAELGILLILANDisProductMarketingManageratSASInstituteandhasworkedinconsu-merproductsforecastingformorethantwentyyears.PriortojoiningSASin2004,Mikeheldforecastingmanagementpositionsinthefood,electronics,andapparelindustriesandservedasaconsultant.Heisafrequentspeakeratindustryevents,haspublishedarticlesinSupplyChainManagementReview,JournalofBusinessForecasting,Foresight,andAPICSmagazine,andwasacolumnistonWorstPracticesinBusinessForecastingforSupplyChainForecastingDigest.MikeholdsaBAinphilosophyfromMichiganStateUniversity,andmaster''sdegreesinphilosophyandmathematicalsciencesfromJohnsHopkinsUniversity.
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| 目錄：
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Chapter1:FundamentalIssuesofBusinessForecastingBasicPrinciples,DefinitionofDemand,WhattoForecast,WhatAccuracyisRequired,TheNaiveForecast,ThePoliticsofForecasting
Chapter2:TheProblemsofBusinessForecastingDemandVolatility,PerformanceMeasurement,ForecastingWithoutHistory
Chapter3:AlternativeSolutionstotheForecastingProblemStandardForecastingMethods,FailingsoftheStatisticalApproach,EvangelicalForecasting,SupplyChainEngineering,CollaborativePlanning,Forecasting,andReplenishment,DemandSmoothing,ProactiveCollaboration,Pruning
Chapter4:ForecastValueAddedAnalysisTheLeanApproachtoForecasting,DataRequirements,AnalysisandReporting,PresentingResultstoManagement,StreamliningtheProcess
Chapter5:WorstPracticesinBusinessForecastingInappropriatePerformanceGoals,OverfittingStatisticalModels,HandlingOutliers,GamingtheMetrics,SoftwareSelection,ForecastingWhenYouShouldn''t,BlamingtheForecast
Chapter6:TheAphorismsofBusinessForecasting
Chapter7:PracticalFirstSteps
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