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| 內容簡介： |
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Thistitleoffersafreshapproachtosucceedingwithinnovation,groundedininsightsaboutrapidlychangingcustomers,competitorsandtechnologies.Writtenbyadirectorattheaward-winningglobalinnovationfirmfrogdesign,thisvitalbookshowsbusinessleadersandmanagershowtoaccomplishtrulyeffectiveinnovationintoday''sdisruptiveclimate.Richardsonshowshowbusinessisfilledwith''X-problems''-toughnewchallengesthatpresentmassiveinnovationopportunities,butalsorisks.ThrivinginaworldofX-problemsrequiresharnessingfourspecificapproaches:Immersion,Convergence,Divergence,andAdaption.Combiningfrogdesign''sapproacheswithinsightfulanalysisofcompaniessuchasApple,BMW,ClifBar,Google,Maxtor,andSalesforce.com,Richardsonillustrateshowtoenvisionandrealizesuccessfulnewbusinessventures,products,andservices.Thistitleprovidesaprocessfortranslatingcustomerinsightsintorelevantinnovations,accompaniedbycasestudiesmanyofthemrichlydescribedfromfrog''sownexperiences.Forthefirsttime,givesrealguidanceonconnectingproducts,softwareandservicesintoecosystemsthatareactuallycompellingtocustomers.Itshowshowtofacilitatebringingmultipleperspectivestounderstandingaproblemdomain,aswellashowtomanageaninnovationportfolioovertime.InnovationXisanessentialguideforcompaniesseekingtocreategrowthanddifferentiationinincreasinglycompetitivemarkets.
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| 關於作者： |
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AdamRichardsonisacreativedirectoratfrogdesign,inc.,aglobalinnovationanddesignconsultancy,wherehehasworkedwithcompaniessuchasHP,Intel,Yahoo,Motorola,andLogitech.Hisbackgroundcombinesexperienceinproductdevelopment,interactiondesign,productstrategy,andcustomerresearch.Richardsonwritesregularlyondesignandbusiness,andspeaksatconferencesworldwide.Inadditiontoteachingdesignanduserresearch,heisaguestlecturerattheEcoleNationaleSuperieuredeCreationIndustrielleinParisandattheIESEUniversityofNavarrainBarcelona.RichardsonearnedhisBFAinIndustrialDesignfromtheCaliforniaCollegeoftheArts,andamulti-disciplinaryMAfromtheUniversityofChicago.Formoreinformation,pleasevisitwww.innovationxbook.com.frogdesignisoneoftheworld''sforemostglobalinnovationfirms,helpingcompaniescreateandbringtomarketmeaningfulproducts,services,andexperiences.Withateamofmorethanfourhundreddesigners,technologists,strategists,andanalysts,thecompanydeliversfullyconvergentexperiencesthatspanmultipletechnologies,platforms,andmediaforclientssuchasDisney,GE,HP,Logitech,Microsoft,MTV,Seagate,Siemens,Yahoo!andothers.HeadquarteredinSanFrancisco,froghasofficesinAustin,NewYork,Seattle,Milan,Amsterdam,Munich,andShanghai.
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