In Export Now, two superbly qualified authors
explain the secrets to taking your company global. Offering a
real-world strategy that any sized business can use to go global,
this book serves as a trustworthy handbook for identifying,
evaluating, and profiting from global business opportunities.
關於作者：
Frank Lavin was known as America''s "Salesman-in-Chief" when he
served as Under Secretary for International Trade at the U.S.
Department of Commerce. In that capacity, he supervised U.S. export
promotion activity and worked with over two thousand small and
medium-sized enterprises SMEs to develop their export strategies.
He continues to work with companies on market entrance and
international challenges as chairman of Edelman''s Public Affairs
Practice in the Asia Pacific Region. Recently he established Export
Now to help companies use the Internet to export to China. He
previously served as the U.S. ambassador to Singapore and worked in
banking and management positions in Asia after having served in the
Reagan White House and NSC as well as the Commerce Department in
both Bush administrations. Mr Lavin has written articles for the
New York Times, the Washington Post, and the Wall Street
Journal.
Peter S. Cohan is president of Peter S. Cohan Associates, a
management consulting and venture capital firm founded in 1994. In
the course of more than 150 consulting projects, he has helped
governments and businesses to identify, evaluate, and profit from
growth opportunities that spring from new technologies. Three of
his portfolio companies were sold for a total of $2 billion. Cohan
has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR''s
Marketplace, and FoxBusiness, and he has been quoted in the Wall
Street Journal, the New York Times, BusinessWeek, and Fortune. He''s
the author of nine previous books, including Capital Rising: How
Capital Flows Are Changing Business Systems All Over the World,
coauthored with Srini Rangan, which Choice called "groundbreaking";
and You Can''t Order Change: Lessons from Jim McNerney''s Turnaround
at Boeing which was ranked the number one business book by
Achievemax in 2009. Mr Cohan teaches business strategy to
undergraduate and graduate students at Babson College.
目錄：
Foreword Former U.S. Secretary of Commerce Gary Locke.
Acknowledgments.
PART ONE Why and What: Setting Your Export Goals.
1 Where''s the World Going?
2 Where Are You Going?
PART TWO How: Five Keys to Choosing Your Export Strategy.
3 Country: Pick the Right One.
4 Customers: How They Differ.
5 Competitors: A Different Market.
6 Capabilities: What You Need to Win.
7 Capability Gap: How to Close It.
PART THREE When: Making Your Export Strategy Happen.
8 Resource the Strategy.
9 Bridge the Cultural Gap.
10 Take Action.
Index.
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