Review
“…it simply can’t fail to be one of the best business books of the
year!” BusinessOpportunitiesAndIdeas.co.uk, September 1st
2008
Review
“I Loved this book, it is jam–packed with energy, ideas and
inspiration…you will find something of real value here.” Employer
Brand Forum Thursday 28 August 2008
內容簡介：
《商业天才》讲述了：天才善于从不同的角度审视问题。要在成熟和新兴的市场探寻最佳发展机遇。要对概念和市场进行创新而非单纯开发产品，要让革新来点燃员工的激情、吸引客户。最关键的就是要把自己的创意转化成为切实可行的行动和利润。在当今竞争日益激烈、联系日益紧密的市场上，《商业天才》将带领企业向利润更高、发展更快的目标前进!从C
rocs的热潮到Diesel的潇洒；从Kikkoman的秘密到RedBull的干劲；从Google的远景展望llJCu rrent
TV的颠覆；从PG革命至lJUmpqua银行现象，全球顶尖公司的经营秘诀尽收其中。为今天商业活动的发展铺设了新的规划。
让我们以一种毅然决然的姿态。投身到天才的行列中吧!
At last, a more inspired approach to business. Business Genius
describes how to grow your business more effectively through
intelligent strategy and imaginative leadership, radical innovation
and sustained change. Combining the entrepreneurial passion of a
start–up with the commercial rigour of large enterprises... this is
for everyone who seeks the inspiration to think and act
differently.
Business Genius helps you drive more profitable, sustainable
growth in today’s fast changing and connected markets. It explores
the challenges of strategy and innovation, leadership and change as
you grow your business, and yourself, in order to achieve high
performance.
From the craze for Crocs to the cool of Diesel, the secrets of
Kikkoman and energy of Red Bull, the vision of Google and
disruption of Current TV, the revolution of PG and the
phenomenon of Umpqua – the book captures the best insights from
around the world, and a new agenda for today’s business.
Seeing things differently is the foundation of genius.
Connecting your left and right brain to think more holistically,
exploring opportunities from the future back as well as now forward
– then doing business from the outside in rather than the inside
out, in order to turn radical ideas into practical action.
關於作者：
Peter Fisk is a highly experienced business strategist,
consultant to business leaders worldwide, an inspiration business
speaker and a business entrepreneur. He has spent many years
working with the likes of British Airways and Coca–Cola, Marks
Spencer and Microsoft, Virgin and Vodafone.
He is author of the best–selling book Marketing Genius, which
has been translated into 24 languages, and The complete CEO. he is
described by Business Strategy Review as ′one of the best new
business thinkers′.
Peter started his career as nuclear physicist, before getting
into the supersonic world of marketing at British Airways with
roles in brands and marketing, strategy and leadership
development.
He was CEO of the world′s largest professional marketing
organization, the Chartered Institute of Marketing. He also led the
global strategic marketing consulting team of PA Consulting Group,
was managing director of Brand Finance, and a partner of strategic
innovators The Foundation.
He is founder and CEO of The Genius Works, helping business
leaders around the world to think differently – to develop and
implement more inspired strategies, innovation and marketing. He
recently launched The Marketing Fast Track and hosts CNBC′s The
Marketing Show.
He is an accomplished international speaker on all aspects of
business Strategy and leadership innovation and marketing,
customers and brands. He is thoughtful and considered, provocative
and entertaining – capturing what′s hot, what works, and what′s
next.
He defines the merging agenda for business, working across the
world with companies and their leaders, to make the best ideas
happen practically and successfully.
For more information visit www.thegeniusworks.com or email
peterfisk@peterfisk.com.
目錄：
Credits. About the author. Inspiration. Part 1: Right Brain,
Left Brain. Track 1. Fast Growth. Track 2. Business Bubbles. Track
3. Entrepreneurial Leaders. Part 2: Future Back, Now Forward. Track
4. Growth Markets. Track 5. Smarter Strategies. Track 6. Business
Innovation. Part 3: Outside In, Inside Out. Track 7. Customer
Power. Track 8. Brand Propositions. Track 9. Market Networks. Part
4. Radical Ideas, Practical Action. Track 10. Energizing People.
Track 11. Inspiring Change. Track 12. Delivering Results. The
Genius Lab. Index.
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