Unit One
Text A Travel as an Industry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice 1
Supplementary Reading Basic Approaches to the Study of Tourism 1
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing : Notice 2
Supplementary Reading Basic Approaches to the Study of Tourism 2
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing : Letter Writing 1
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing : Letter Writing 2
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing : R6sum6
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel
Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel ConventionMeeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Text A Studying Tourist Behavior
Text B Behavior of Individual Customers
Practical Writing : Advertisement
Supplementary Reading Bright Future for Travel Agents
Unit Fifteen
Text A Why is Demand Important?
Text B Market Potential Analysis
Practical Writing: Business Reports
Supplementary Reading Mass-Market Tourism
Unit Sixteen
Text A Life-Seeing Tourism
Text B Improvement in Educational and Cultural Content of Tourism
Practical Writing: Hotel Reservation Agreement
Supplementary Reading Types of Destinations--Travel Experiences --
References
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