Unit1
Part A Text
Text A Business and Your Life
Text B Competition in Business
Part B Fast Reading!
Unit2
Part A Text
Text A Marketing Is All Around Us
Text B How Marketing Serves Us
Part B Fast Reading
Unit3
Part A Text
Text A Buying Motives
Text B How and Where People Buy
Part B Fast Reading!
Unit4
Part A Text
Text A Selling
Text B "I''ve Never Been Able to Bargain, Even with an Armenian
Rug Dealer"
Part B Fast Reading!
Unit5
Part A Text
Text A American Business Heroes
Text B Bill Gates
Part B Fast Reading
Test1
Unit6
Part A Text
Text A Types of Business Organizatio
Text B The Trouble with Being a Tycoon
Part B Fast Reading
Unit7
Part A Text
Text A Other Types of Business Organizatio
Text B Franchising in China: A Dead Duck?
Part B Fast Reading
Unit8
Part A Text
Text A The Coca-Cola''Company''s Fit Hundred Yea Ⅰ
Text B The Coca-Cola Company''s Fit Hundred Yea Ⅱ
Part B Fast Reading
Unit9
Part A Text
TextA Brand and Brand NamesⅠ
Text B Brand and Brand Names Ⅱ
Part B Fast Reading
Unit9
Part A Text
Text A Reaching China''s Digital Coume
Text B Environmentally Friendly Coume Emerge
Part B Fast Reading
Test2
Some Important Reading Strategies and Skills
Vocabulary
Key