“Ann Holmes has created the perfect guide to help women turn
their dreams into a reality.”
–Donna Mullen Good, CEO of the Center for Women
Enterprise
If you’ve ever dreamed of starting your own business, or if
you’ve ever wondered about how to build up the business you already
run, but worry because you don’t have an MBA or a couple of years
of college business courses, this book is for you. Based on
extensive interviews with more than eighty women entrepreneurs from
around the country, There’s a Business in Every Woman offers
inspiring success stories and instructive missteps in a wide
range of businesses–from catering, landscaping, personal training,
and wedding and events planning to interior and clothing design,
staffing, manufacturing, and product design.
What the trailblazing women in this book have in common is a good
idea and the courage to turn a dream into a money-making reality
through hard work, passion, and drive. Take, for instance, the
woman who started an IT consulting company in her basement and now
has more than a thousand employees in three states; two jogging
buddies who commiserated about their uncomfortable bras and went on
to design and produce a jog bra, creating a company that Playtex
ultimately bought for millions; the mom whose hand-made
birthday-party invitations made such a splash that she launched her
own custom party invitation company, which she expanded to include
holiday cards, gift tags, bags, and more; the sixty-five-year-old
corporate wife and mother who applied her domestic talents to
opening a profitable BB; the twenty-three-year-old who bought
a fledging real estate franchise and now earns a healthy six
figures annually.
These success stories highlight the practical: focusing on what
you’re good at; setting up your business properly–even if you are
starting out from your basement or garage; getting financial
backing when you need it; marketing your products with sizzle;
networking like the “good old boys”; understanding how and when to
diversify your products or services; managing your growth; and,
most important, knowing what your company is worth and when it
might be lucrative to cash out.
An accessible crash course in starting and running your own
business, There’s a Business in Every Woman will teach you
everything you need to know to turn your pipedream into serious
profits.
From the Hardcover edition.
關於作者：
A successful entrepreneur for more than twenty years, Ann M.
Holmes was a co-founder of TransMedica, Inc., which created MDTV,
the first medical education network broadcast on open-channel
television. In 1984, she and her partner sold TransMedica, Inc., to
CBS. Holmes then started AM Medica Communications, LLC, and
subsequently co-founded AMM-Adelphi, LLC, and MultiMedia in
Medicine, LLC. A member or supporter of several professional
organizations that support women in business and women
entrepreneurs, she is on the South Florida Advisory Board of the
Commonwealth Institute, an organization that provides peer-to-peer
mentoring for women entrepreneurs, women CEOs, and senior
executives. She has also served as a mentor at the Center for Women
Enterprise in Providence, Rhode Island.
From the Hardcover edition.
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