1 Promoting Activities
Section I Talking Face to Face
Section II Being All Ears
SectionⅢ Maintaining a Sharp Eye
Passage I Promotion Methods
Passage II 10 Rules for Attending Exhibitions in China
Section IV Trying Your Hand
Section V Having Some Fun
2 Company Profiles
Section I Talking Face to Face
Section II Being All Ears
SectionⅢ Maintaining a Sharp Eye
Passage I Haier Culture，Haier Brand and Haier Idea
Passage II Everyone Has a Chance to Win
Section IV Trying Your Hand
Section V Having Some Fun
3 Purchase and Payment
Section I Talking Face to Face
Section II Being All Ears
SectionⅢMaintaining a Sharp Eye
Passage I Who Is Using My Credit Card Today?
Passage II E-business Means Opportunities
Section IV Trying Your Hand
Section V Having Some Fun
4 Training Across Cultures
Section I Talking Face to Face
Section II Being All Ears
Section III Maintaining a Sharp Eye
Passage I Cultural Stereotypes and Misunderstandings
Passage II Change，or Get Left Behind
Section IV Trying Your Hand
Section V Having Some Fun
5 Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
SectionⅢ Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section IV Trying Your Hand
Section V Having Some Fun
6 Sharing the Loss
Section I Talking Face to Face
Section II Being All Ears
Section III Maintaining a Sharp Eye
Passage I Sharing Economic Losses Through Insurance
Passage II Be Careful with Your Policy
Section IV Trying Your Hand
Section V Having Some Fun
7 Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being All Ears
Section III Maintaining a Sharp Eye
Passage I A Survey Report on Owner－Managers in the UK
Passage II Michael Dell and His Business
Section IV Trying Your Hand
Section V Having Some Fun
8 Thinking Global，Acting Local
Section I Talking Face to Face
Section II Being All Ears
Section III Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II Sustainability
Section IV Trying Your Hand
Section V Having Some Fun
NEW WORDS AND EXPRESSIONS
VOCABULARY
PHRASES
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