Unit One The Nature of Business
Part One Conversations
A Welcoming a Foreign Client
B At the Banquet: Introductions
C Talking Something About the Nature of Business
Part Two Text
The Nature of Business
Part Three Reading
Barter
Exercises
Unit Two Marketing Management
Part One Conversations
A What Is Marketing Segmentation ?
B Marketing Strategy
C Marketing Influence
Part Two Text
Marketing
Part Three Reading
Business Channels
Exercises
Unit Three Jobs and Occupations
Part One Conversations
A Go to a Job Interview
B Application for a Job
C Having an Interview
Part Two Text
Finding a Suitable Job
Part Three Reading
Working for the Future
Exercises
Unit Four Manners
Part One Conversations
A At the Banquet
B At a Fast Food Restaurant
C Talking Something About Good Manners
Part Two Text
A World Guide to Good Manners
Part Three Reading
Table Manners at a Dinner Party
Exercises
Unit Five Telephone Call
Part One Conversations
A Looking for a Job
B A Business Call
C Good Luck Company
Part Two Text
The Telephone: Advantages and Disadvantages
Part Three Reading
Telephone Manners
Exercises
Unit Six Air Travel
Part One Conversations
A Booking a Flight
B Checking in at an Airport
C Waiting for a New Comer
Part Two Text
Fear of Flight
Part Three Reading
A Flight Experience
Exercises
Unit Seven The Management Process
Part One Conversations
A Talking About Managerial Process
B Talking About Managerial Roles
C Something About Controlling in an Organization
Part Two Text
The Management Process
Part Three Reading
The Work of Managers
Exercises
Unit Eight Creating the Organization
Part One Conversations
A How to Make an Organization Chart in a New Slide ?
B Departmentalization
C Talking About Work Schedules
Part Two Text
Organization
Part Three Reading
Organization Structures
Exercises
Unit Nine At the Customs
Part One Conversations
A Through the Customs
B At the Customs I
C At the Customs II
Part Two Text
The Customs'' Commission
Part Three Reading
Smart Smuggler
Exercises
Unit Ten Negotiation
Part One Conversations
A About Shipment
B About Packing
C About Demurrage
Part Two Text
Negotiation Strategies
Part Three Reading
Culture Obstacles to Negotiation
Exercises
Appendix A Translations to Texts and Readings
Appendix B New Words and Expressions
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