Chapter 1 Introduction
1.1 A brief introduction to systemic-functional linguistics
1.2 The method and data
1.3 Brief structure and arrangement of the book
Chapter 2 English Advertising
2. 1 Definition of advertising and advertising language
2.2 Elements of an advertisement
2.3 Classification and functions of advertising
2.4 Previous studies in advertising language
2.4. 1 The stylistic approach
2.4.2 The sociolinguistic approach
2.4.3 The pragmatic approach
2.4.4 The semiotic approach
2. 4.5 The communicative approach
2.4. 6 The systemic functional approach
2.5 The significance of studying interpersonal IP2 meaning in ads
Chapter 3 Literature Review and Theoretical Foundation
3.1 A brief introduction on the study of IP meaning
3.2 Main aspects in IP meaning
3.2.1 The four basic speech roles roles of addressers and the addressees
3.2.2 The Mood
3.2.3 Modality
3.3 Multiple means to realize IP meaning
3.4 IP meaning at the discourse level
3.5 The context theory
3.5.1 The beginning of the study of context
3.5.2 Context of culture and context of situation
3.5.3 Halliday''s viewpoints of context
3.6 Halliday''s theory of register
3.6.1 The development of register theory
3.6.2 Features of register theory
3.7 The relationship between meanings and contextual variables
3.8 Tenor in advertisements
Chapter 4 The Realization of IP Meaning in Advertising Discourse
4. 1 Interpersonal meaning of mood adjuncts .
4.1.1 Interpersonal functions of mood adjuncts usually used in ads
4. 1.2 Summary
4.2 Interpersonal meaning of modal auxiliaries
4.2.1 IP functions of modal auxiliaries usually used in ads
4.2.2 Summary
4.3 Interpersonal meaning of English tense
4.3.1 Tense and linguistic modality
4.3.2 Tense as interpersonal relationship marker
4.3.3 Summary
4.4 IP meaning of imperative structures in ads
4.4.1 Imperative meaning expressed through imperative sentences
4.4.2 Imperative meaning expressed through modals
4.4.3 Imperative meaning conveyed through the structure "Let meusyou... "
4.4.4 Imperative meaning realized through "if" structure
4.4.5 Imperative meaning through interrogative sentences
4.4.6 Elliptical sentences in advertisements
4.4.7 Summary
4.5 Interpersonal meaning of personal pronouns
4.5.1 Interpersonal functions of various pronouns used in ads
4.5.2 Summary
Chapter 5 Conclusion and Suggestion for Further Research
5.1 Conclusion
5.2 Implications
5.3 Suggestions for further research
Appendix Corpus of Advertisements
Bibliographies
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