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| 編輯推薦： |
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用简易明了的分析和语法，阐述了在互联网 智慧应用的冲击之下，传统企业应如何转型升级，新兴企业应如何创新，才不会被时代淹没。作者通过对每个行业思考和调研，提出了不同行业的互联网应用预案。本书主要围绕各个领域、各个行业的企业，需要从哪几个纬度去审视、鉴察其服务体系是否实现最佳用户体验，以及是否将用户为王的理念深植于企业文化中。
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| 內容簡介： |
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本书内容主要围绕各个领域、各个行业的企业，需要从哪几个纬度去审视、鉴察其服务体系是否实现最佳用户体验，以及是否将用户为王的理念深植于企业文化中。如果还没有实现这些目标，企业该如何改进其旧有的思维模式和完善现有的工作流程。希望本书能为在未来十年可以创造奇迹或有精彩呈现的企业，提供一些应对互联网+时代生存挑战的实战指导以及企业在互联网+时代实现顺利转型的思维路线图。
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| 關於作者： |
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大学刚毕业，就与一家世界500强的IT公司合作成立分销和金牌代理公司近十年的时间。十年间多次评选为“最佳合作伙伴”和“金牌服务商”，并获得这家世界500强公司多次嘉奖，同时还被评选为“优秀企业家”等荣誉称号！后又考取清华经管学院MBA，在清华大学修读完MBA课程后，又作为首席创始人在北京创办了企业管理咨询公司，并开创了通过互联网，让企业实现用最低成本解决企业问题的先河，即在线企业解决方案提供商。
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| 目錄：
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第 1 章 互联网+时代：用户为王................................................................. 1
用户跟你想的不一样··················································································2
最佳用户体验是最高的投资回报······························································4
赢得用户的捷径——简单、专注······························································7
最佳用户体验的终极追求是舒适愉悦····················································10
创新思维成就最佳用户体验····································································13
感恩让最佳用户体验更完美····································································15
第 2 章 快速回应是企业的本分................................................................. 20
快速回应用户——别无选择····································································21
走下企业神坛，走近用户········································································23
及时回应是个好习惯················································································24
哈佛大学危机管理原则············································································27
快速回应的技巧与原则············································································50
取缔余额宝风波案例回放········································································51
积极回应，收获必丰················································································52
不回应是最糟的回应················································································54
第 3 章 营造网络舆情晴空......................................................................... 58
网络时代企业舆情管理迫在眉睫····························································58
互联网+时代的企业流程设计思路··························································75
流程再造的应用与效果············································································79
第 4 章 互联网+时代企业的数据挖掘与流程设计................................... 83
数据挖掘是一种信仰················································································83
信息恒久远，数据是关键········································································84
用户数据是挖“痛点”的利器································································85
数据洞察现在，更预见未来····································································88
第 5 章 走在互联网+时代的红毯上........................................................... 91
越简单，越卓越························································································93
你有多懂你的用户····················································································97
免费背后是奢华盛宴··············································································101
第 6 章 有粉丝的产品才有未来...............................................................110
如何获得忠实粉丝·················································································· 110
因为参与，所以荣耀·············································································· 114
互动激发粉丝活力·················································································· 117
别因商业利益伤害用户··········································································120
粉丝让企业更接地气··············································································120
第 7 章 从商业生态圈到工业 4.0 ........................................................... 123
用开放心态布局生态圈系统··································································124
互联网生态圈的建设··············································································126
阿里巴巴布局阿里生态圈······································································127
苹果、谷歌高筑壁垒，进入生态圈争夺战··········································128
个人全球化······························································································130
工业 4.0 蓄势待发···················································································132
第 8 章 手把手教你赢在互联网+时代.................................................... 138
教你看懂互联网思维··············································································138
顶层设计与底线思维··············································································140
互联网+时代的特征················································································141
传统企业借助互联网华丽转身······························································146
车联网正在无声改变出行······································································148
在线教育涌入百家争先··········································································149
泛娱乐开始萌芽················
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