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| 內容簡介： |
《国际贸易核心英语教程普通高等教育十二五规划教材》编著者郗婷婷。
《国际贸易核心英语教程普通高等教育十二五规划教材》为普通高等教育“十二五”规划教材。
本书共分8个单元，主要内容包括国际贸易概论、国际贸易理论、经济**化与区域经济一体化、跨国公司与对外直接投资、国际营销、国际贸易政策、*国主要贸易伙伴、环境贸易等。本书采用双语形式，旨在帮助高等院校国际经济与贸易专业的学生以及从事国际贸易的专业人士了解并掌握国际贸易方面的基本理论和核心技能，着力培养其在英文语境下阅读国际贸易相关文章、实践操作外贸流程的能力。在教材的结构编排设计中，每个单元的内容设计为新闻导入、学习目标、正文、词汇及相关专业词汇、补充阅读、课后习题、国际贸易实务案例。此外，教材的*后编写了总词汇以及各单元练习题答案，方便读者自学和查阅。这样的结构设计融合了知识的专业性与拓展性，极大丰富了教材的信息量和实用性。?．
本书可作为普通高等院校国际经济与贸易专业教材，也可作为相关专业人员的参考用书。
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| 關於作者： |
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郗婷婷，黑龙江工程学院经济系，博士。主要从事国际经济与贸易专业的教学和科研工作。主讲国际贸易实务、外贸英语等课程，曾两次作为指导教师带领学生参加POCIB全国大学生外贸从业能力大赛并获奖；在科研方面，至今共发表学术论文12篇，其中EI检索3篇、ISTP检索3篇，中文核心期刊6篇；参与省级科研课题3项，于2009年10月至今担任黑龙江省国际贸易学会理事。
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| 目錄：
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前言
Topic?One?An?Overview?of?International?Trade
News?Links
Learning?Objectives
Text
1.1?Definitions
1.2?History?of?International?Trade
1.3?Why?do?Countries?Trade?
1.4?Trade?and?Globalization
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Two?Theories?of?International?Trade
News?Links
Learning?Objectives
Text
2.1?Mercantilism
2.2?Absolute?Advantage
2.3?Comparative?Advantage
2.4?The?factor?proportions?trade?theory
2.5?The?LeontiefTheory
2.6?Theoretical?Challenges?to?Free?Trade
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Three?Economic?Integration
News?Links
Learning?Objectives
Text
3.1?Stages?of?Integration
3.2?European?Integration
3.3?North?American?Economic?Integration
3.4?ASEAN?Free?Trade?Area?AFTA
3.5?Asia-Pacific?Economic?Cooperation?APEC
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Four?Multinational?Corporations?and?FDI
News?Links
Learning?Objectives
Text
4.1?The?Multinational?Corporations?Phenomenon
4.2?Foreign?Direct?Investment?FDI
4.3?Markets?Entry?Modes?of?Multinational?Corporations
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Five?International?Marketing
News?Links
Learning?Objectives
Text
5.1?Marketing?Research
5.2?Segmentation
5.3?Marketing?Objectives?and?Strategy
5.4?Marketing?Mix
5.5?Product?Life?Cycle
Vocabulary
Related?Terms
Fol!ow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Six?Government?Regulation?of?Trade
News?Links
Learning?Objectives
Text
6.1?Tariffs
6.2?Quotas
6.3?Export?Subsidies
6.4?Embargoes
6.5?Product?Standards
6.6?Anti-dumping
6.7?Export?Promotion
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Seven?Trading?Partners?of?China
News?Links
Learning?Objectives
Text
7.1?Trade?with?the?European?Union
7.2?Trade?with?the?USA?Sino-US
7.3?Trade?with?the?Asia?Japan;?Southeast?Asia
7.4?Trade?with?Africa
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Topic?Eight?Trade?and?the?Environment
News?Links
Learning?Objectives
Text
8.1?Is?Free?Trade?Anti-environment?
8.2?Is?the?WTO?Anti-environment?
8.3?Global?Environmental?Challenges
Vocabulary
Related?Terms
Follow-up?Exercises
Supplementary?Reading
Case?for?International?Trade?Practice
Appendix?I?Vocabulary
Appendix?II?Key?to?Exercises
Appendix?III?Abbreviations?for?International?Trade
References
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