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| 內容簡介： |
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本书按照加强学生实践和思维能力为本位的思想和“必需、够用”的原则，立足于提高学生整体素质和学生综合职业能力，特别是创新能力和实践能力的培养，在认真总结本课程教学实践的基础上，力求准确地阐述经济学的基本理论、基本政策、基本概念和基本方法；积极借鉴发达国家，特别是西方现行经济学教材的长处，充分吸收了国内外本学科理论研究成果和经济学国内外实践的新成果、新经验和新材料，深入浅出地阐述了经济学内容体系，突出了以培养学生技术应用能力为主线的高职高专教育的特色，体现了教材内容和形式上的创新性。
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| 關於作者： |
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王建平，男，浙江东方职业技术学院，教研室主任，研究过课题温州文化产业集群式发展研究。长期致力于经济管理类专业基础课教学。
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| 目錄：
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目 录
第一章 导论 ································································································ 1
导读案例 ································································································ 1
第一节 经济学概述 ················································································· 2
第二节 经济学的研究对象 ········································································ 6
第三节 经济学的研究内容 ······································································· 12
第四节 经济学的基本研究方法 ································································· 15
关键概念 ······························································································· 18
知识小结 ······························································································· 18
思考作业题 ···························································································· 19
第二章 供求理论 ························································································· 20
导读案例 ······························································································· 20
第一节 需求理论 ··················································································· 21
第二节 供给定理 ··················································································· 25
第三节 均衡价格理论及其应用 ································································· 29
第四节 弹性理论及其应用 ······································································· 34
关键概念 ······························································································· 41
知识小结 ······························································································· 41
思考作业题 ···························································································· 42
第三章 消费者行为理论 ················································································ 44
导读案例 ······························································································· 44
第一节 基数效用论 ················································································ 45
第二节 序数效用论 ················································································ 52
第三节 消费者行为理论的应用 ································································· 57
关键概念 ······························································································· 61
知识小结 ······························································································· 61
思考作业题 ···························································································· 62
第四章 生产者行为理论 ················································································ 65
导读案例 ······························································································· 65
第一节 生产函数 ··················································································· 65
第二节 短期生产理论 ············································································ 69
第三节 长期生产理论 ············································································ 73
第四节 规模经济 ··················································································· 77
关键概念 ······························································································ 79
知识小结 ······························································································ 79
思考作业题 ··························································································· 81
第五章 成本与收益理论 ··············································································· 84
导读案例 ······························································································ 84
第一节 成本与成本函数 ········································································· 85
第二节 短期成本分析 ············································································ 89
第三节 长期成本分析 ············································································ 93
第四节 企业收益与利润最大化原则 ·························································· 97
关键概念 ·············································································
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| 內容試閱：
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前言
高职高专教育理论必需、够用为度、能力本位的原则已经成为高等职业教育的共识。本书按照加强学生实践能力和思维能力为本位的思想，立足于提高学生整体素质和学生综合职业能力，特别是创新能力和实践能力的培养，在认真总结经济学基础教学的基础上，力求准确地阐述经济学的基本理论、基本概念和基本方法；积极借鉴发达国家，特别是西方现行经济学教学的长处，充分吸收了国内外本学科理论研究成果和经济学国内外实践的新成果、新经验和新材料，深入浅出地阐述经济学内容体系，突出了以培养学生技术应用能力为主线的高职高专教育的特色，体现了教材内容和形式上的创新性。
市场经济体制改革使得我国社会经济主体缺位、错位的偏颇得以纠正，即由单一的中央政府主体成为居民、家庭、企业和政府四大经济主体。这种归位及新的市场经济环境使得中国的经济学研究能够按照经济学本意去构建我国当前社会经济学的体系和结构。在市场经济条件下，各个主体都有一个如何做出既有利于自身又有利于整个社会资源优化配置的行为选择问题，经济学是一门经济行为的抉择学。
生活中的各种问题影响和困扰着我们每一个人，我们可能对许多现象充满着疑惑，其实这些都与经济学有关。学习和了解基本的经济学知识对于每个学生都非常重要。同时，三十多年的改革开放，中国经济发生了巨大的变化，随着我国社会主义市场经济的不断完善，给学习经济学的学生提供了肥沃的土壤。为满足高职高专层次学生学习经济学知识的需要我们特组织编写了本书。
我们根据高职高专人才培养方案的目标，确定了本书的编写内容、结构和要求，旨在为学生介绍经济学的基础理论和基本原理，帮助学生掌握分析经济问题的思路和方法，提高学生分析和解决问题的能力。全书分为十三章：第一章为导论，介绍了经济学的概念、研究对象、研究内容和方法；第二章至第八章主要介绍了微观经济学的有关内容，包括供求理论、消费者行为理论、生产者行为理论、成本与收益理论、市场理论、生产要素市场理论和市场失灵与政府干预等；第九章至第十三章主要介绍宏观经济学的有关内容，包括国民收入核算与决定理论、失业与通货膨胀理论、经济周期与经济增长理论、宏观经济政策等。在编写本书过程中，我们编写组力求体现体系完整、简明扼要、必需够用、体现发
展、突出能力的特点。
本书由王建平、伍玉华担任主编，梁福、郑文兵、张琼亚、赵桂琴担任副主编。所有成员都是高职高专院校经济学基础教学第一线的教师，对经济学基础课程教学教改有着深刻的体会、丰富的教学经验。其中第一章、第二章、第六章由王建平编写，第三章、第四章、第五章、第七章、第八章由伍玉华编写，第九章、第十章由梁福编写，第十二章由郑文兵编写，第十一章、第十三章由张琼亚编写，最后由赵桂琴统稿。
在本书的编写过程中，我们借鉴了国内外有关教材、论著及其他文献资料，在此对相关作者表示最诚挚的感谢。由于编者水平有限，加之时间仓促，书中错误及不当之处
在所难免，恳请广大读者及同行专家批评指正，以便于我们改进，谢谢！
编 者
2016 年7 月
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