Chapter 1 Introduction to Electronic Commerce 1 Part 1 Lead-in 2 Part 2 Intensive Reading 3 Text A Chinas Other E-commerce Giant Follows Its Own Path 3 Text B Major Types of E-commerce 5 Part 3 Situational Dialogue 9 Dialogue 1 Running an Online Business 10 Dialogue 2 What Kind of E-commerce Suits Our Business 11 Part 4 Extensive Reading 13 Part 5 Self-assessment Exercises： Thinking and Practice 20 Chapter 2 E-marketing 23 Part 1 Lead-in 24 Part 2 Intensive Reading 25 Text A How to Make Your E-mail Marketing Simple, Clear and Awesome 25 Text B Whats SEO 27 Part 3 Situational Dialogue 30 Dialogue 1 Common Types of E-marketing 30 Dialogue 2 Social Media Networks in China 32 Part 4 Extensive Reading 33 Part 5 Self-assessment Exercises： Thinking and Practice 35 Chapter 3 Electronic Payment 39 Part 1 Lead-in 40 Part 2 Intensive Reading 41 Text A How to Use PayPal on the Google Play Store 41 Text B How to Use Apple Pay 43 Part 3 Situational Dialogue 45 Dialogue 1 Different Types of E-payment 45 Dialogue 2 How Electronic Payment Works 46 Part 4 Extensive Reading 47 Part 5 Self-assessment Exercises： Thinking and Practice 48 Chapter 4 Logistics Management 51 Part 1 Lead-in 52 Part 2 Intensive Reading 53 Text A Amazon and Its Own Delivery 53 Text B Using Logistics Technology to Start a Business 55 Part 3 Situational Dialogue 57 Dialogue 1 Send a Figure Through Express Mail 57 Dialogue 2 Tracking the Mail 59 Part 4 Extensive Reading 61 Part 5 Self-assessment Exercises：Thinking and Practice 63 Chapter 5 Customer Relationship Management 65 Part 1 Lead-in 66 Part 2 Intensive Reading 67 Text A What is Social CRM 67 Text B How to Serve Your Social CRM in a Better Way 68 Part 3 Situational Dialogue 71 Dialogue 1 Introduce the CRM into the Companys Management System 71 Dialogue 2 How Could I Improve the Application of CRM in Sales 72 Part 4 Extensive Reading 73 Part 5 Self-assessment Exercises：Thinking and Practice 75 Chapter 6 Cyber-attack and Internet Fraud 79 Part 1 Lead-in 80 Part 2 Intensive Reading 81 Text A How to Prevent Cyber-attack 81 Text B Be Cautious When Shopping Online 83 Part 3 Situational Dialogue 86 Dialogue 1 Internet Fraud 86 Dialogue 2 Hacked E-mail Account 87 Part 4 Extensive Reading 89 Part 5 Self-assessment Exercises： Thinking and Practice 92 Chapter 7 Cross-border E-commerce 95 Part 1 Lead-in 96 Part 2 Intensive Reading 97 Text A How to Develop Overseas Customers Online 97 Text B How Not to Be a Spammer 99 Part 3 Situational Dialogue 102 Dialogue 1 Develop Foreign Customer by Face Book 103 Dialogue 2 E-mail Direct Marketing in Foreign Trade 105 Part 4 Extensive Reading 107 Part 5 Self-assessment Exercises： Thinking and Practice 110 Chapter 8 New Trends in E-commerce 113 Part 1 Lead-in 114 Part 2 Intensive Reading 115 Text A The Era of Internet in China 115 Text B The Era of WeChat Business 118 Part 3 Situational Dialogue 121 Dialogue 1 Shopping with Smart Phone 122 Dialogue 2 Cash Burning on E-commerce 124 Part 4 Extensive Reading 126 Part 5 Self-assessment Exercises： Thinking and Practice 131 附录1 阅读篇章译文 135 附录2 课后练习参考答案 151 附录3 20102014年全国自考《电子商务英语》试卷及答案 161
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