As an emerging developing country in the international arena, China is entering a new environment that seeks development under various pressures. With China''s peaceful rise, prejudice and misgivings from all sides have cropped up. In this context, the establishment of a new international political and economic order needs the involvement of public diplomacy. Public diplomacy can exert a unique effect on the path of China''s peaceful rise. It is an important way to enhance China''s national soft power and national image, and to build trust and create a peaceful environment in the international community.
This book conducts a comprehensive theoretical analysis and public opinion strategic research on public diplomacy. In this book the concept and theoretical framework of "Pluralistic Public Diplomacy" is put forward; the role of multiple actors and public opinion strategies in the area of public diplomacy are analyzed concretely; different themes including public opinion and public diplomacy, think tanks and public diplomacy, media and public diplomacy, Sino-US relations and public diplomacy are elaborated. This book, on the one hand, can be used for theoretical study on public diplomacy; on the other hand, it offers guidance and enlightenment for the practice of public diplomacy.
Wang Lili王莉丽
中国人民大学国家发展与战略研究院副院长，全球公共外交研究中心主任，新闻学院副教授。中央军委科技委专家委员会委员，中国公共外交协会专家委员会委员。清华大学中美联合培养博士、美国布鲁金斯学会董事会主席约翰桑顿教授全球领导力项目成员。曾任美国布鲁金斯学会访问学者、中国国际广播电台记者。主要从事舆论传播、公共外交、智库、中美关系等领域学术与战略研究。主要著作有：《智力资本中国智库核心竞争力》《旋转门美国思想库研究》《绿媒体中国环保传播研究》《舆论学概论》等。
Wang Lili
PhD in Political Communication. Deputy Dean at National Academy of Development and Strategy of Renmin University of China. Member of experts committee of the Science and Technology Commission of Central Military Commission. Member of experts committee of China Public Diplomacy Association.Visiting Research Fellow of the Brookings Institution. Her research focuses on Public Opinion, Public Diplomacy and Think Tanks. Her books include Intellectual Capital： the Core Competence of Chinese Think Tanks; Revolving Door： American Think Tanks Research; GreenMedia： Environmental Communication in ChinaIntroduction of Public Opinion.
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