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| 內容簡介： |
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本书阐述了产品负责人的角色和职责，描述了各类基于Scrum框架的敏捷产品管理实践，包括利用紧急需求、创建最小可销售产品、利用早期客户反馈及与开发团队密切合作等。本书将产品管理与敏捷开发环境相结合，通过真实的案例，展示了如何使用Scrum创建成功的产品，对何为出色的产品负责人给出了明确的定义，并就如何履行这一角色的职责提供了实用的指南。本书的核心内容包括：理解产品负责人的角色；创建产品愿景；梳理产品待办列表；制订发布计划；在冲刺计划会议中协作；转型为产品负责人。
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| 關於作者： |
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罗曼·皮克勒（Roman Pichler），业内领先的Scrum和敏捷产品管理专家，专门研究产品战略、领导力和敏捷管理，有15年以上的产品经理培训经验，帮助很多公司提高了产品管理能力。是敏捷产品管理实践的先驱，对产品负责人（Product Owner，PO）这一角色有着深入的研究，他开发了一系列模型、方法和工具来帮助团队创建成功的产品。他在Scrum联盟参与领导工作，负责为Scrum产品负责人认证（Certified Scrum Product Owner，CSPO）开发课程，是伦敦Scrum用户群组的创始人，也是伦敦产品管理社区的活跃成员。刘立管理学博士、大连外国语大学商学院教授。兼任清华大学技术创新研究中心学术委员、混沌学园的创新领教，以及东北大学、大连海事大学等多所高校客座教授。注册国际产品经理（NPDP）、注册首席创新官（CCIO）、注册高级咨询顾问（CSC）、注册资产评估师（CPV）。长期从事创新、产业、产品方面的培训、咨询和研究工作。在《管理世界》等多个刊物发表论文几十篇。著译作有《创新型企业及其成长》《新产品管理》《新产品组合管理》等。管婷婷中国敏捷教练委员会委员、专业敏捷教练，设计思维引导师。曾受邀加入IBM敏捷大学，担任敏捷教练、设计思维培训师和引导者，帮助多个IBM团队使用设计思维改善用户体验。她常年担任PMI（中国）年会、TID质量大会、Reginal Scrum Gathering大会的嘉宾并分享敏捷转型、敏捷团队建设等与敏捷相关主题，在敏捷社区具有非常大的影响力。
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| 目錄：
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第1 章 理解产品负责人的角色·········································.11.1 产品负责人的角色···············································.41.2 产品负责人的理想特征·········································.61.3 与团队合作························································121.4 与Scrum Master 共同协作····································131.5 与客户、用户、干系人合作···································151.6 产品负责人角色的延展·········································171.7 常见错误···························································221.8 反思································································27第2 章 产品愿景··························································292.1 构思产品愿景·····················································322.2 愿景的理想质量··················································342.3 最小适销产品·····················································362.4 简洁································································402.5 客户需求和产品属性············································432.6 愿景的生成方式··················································452.7 愿景的创建方法··················································472.8 愿景与产品路线图···············································522.9 最小产品与产品版本············································532.10 常见错误·························································552.11 反思·······························································58第3 章 产品待办列表····················································613.1 产品待办列表的“DEEP”特征······························643.2 梳理产品待办列表···············································663.3 发掘和描述条目··················································683.4 产品待办列表的优先级排序···································723.5 准备冲刺计划会议···············································783.6 条目的规模························································853.7 处理非功能性需求···············································903.8 产品待办列表的扩展············································923.9 常见错误···························································943.10 反思·······························································98第4 章 产品发布计划····················································994.1 时间、成本和功能············································.1024.2 冻结质量························································.1054.3 尽早且频繁发布···············································.1064.4 季度循环························································.1094.5 速率·····························································.1104.6 发布燃尽························································.1114.7 发布计划························································.1164.8 大型项目的发布计划·········································.1214.9 常见错误························································.1244.10 反思····························································.126第5 章 冲刺会议中的协作···········································.1295.1 冲刺计划会议··················································.1325.2 定义“完成”··················································.1345.3 Scrum 每日站会···············································.1355.4 冲刺待办列表和冲刺燃尽图································.1365.5 冲刺评审会议··················································.1375.6 冲刺回顾会议··················································.1395.7 大型项目的冲刺会议·········································.1415.8 常见错误························································.1445.9 反思·····························································.147第6 章 转型为产品负责人···········································.1496.1 成为优秀的产品负责人······································.1526.2 培养优秀的产品负责人······································.1556.3 反思·····························································.159
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