Chapter 1 Overview of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part 1.1 The Definition and Classification of Cross-border E-commerce Part 1.2 The Differences Between Part 1.3 The Present Development Situation in China Chapter 2 Platforms of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part 2.1 Amazon Platform Part 2.2 eBay Platform Part 2.3 AliExpress Platform Part 2.4 China’s Main Platforms of Cross-border E-commerce Chapter 3 Opening a Cross-border E-commerce Store 【Ability Objectives】 【Knowledge Objectives】 Part 3.1 Build Your Online Store Part 3.2 Store， Product and Title Description Part 3.3 Product Selecting and Pricing of Cross-border E-commerce Chapter 4 Establishment of Business Relations 【Ability Objectives】 【Knowledge Objectives】 Part 4.1 Seeking Business Cooperation Part 4.2 Product Information Inquiry Part 4.3 Price Negotiation Chapter 5 Cross-border E-commerce Marketing Activities 【Ability Objectives】 【Knowledge Objectives】 Part 5.1 Platform Marketing Part 5.2 SNS Marketing Part 5.3 SEO&SEM Marketing Part 5.4 Mobile Marketing Chapter 6 Payment and Settlement of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part 6.1 Overview of Cross-border E-commerce Payment Part 6.2 Main Payment Platforms of Cross-border E-commerce Chapter 7 Cross-border E-commerce Logistics and Packing 【Ability Objectives】 【Knowledge Objectives】 Part 7.1 A Brief Introduction to Cross-border Logistics Part 7.2 Main International Express Part 7.3 Order Processing Chapter 8 The Services of Cross-border E-commerce 【Ability Objectives】 【Knowledge Objectives】 Part 8.1 Disputes and Settlement Part 8.2 Comments on Products Part 8.3 Customer Maintenance 参考文献
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