In a world of stiffening competition, business strategy is more
crucial than ever. Yet most organizations struggle in this
area--not with formulating strategy but with executing it, or
putting their strategy into action. Owing to execution failures,
companies realize just a fraction of the financial performance
promised in their strategic plans.
It doesn''t have to be that way, maintain Robert Kaplan and David
Norton in The Execution Premium. Building on their breakthrough
works on strategy-focused organizations, the authors describe a
multistage system that enables you to gain measurable benefits from
your carefully formulated business strategy. This book shows you
how to:
Develop an effective strategy--with tools such as SWOT analysis,
vision formulation, and strategic change agendas
Plan execution of the strategy--through portfolios of strategic
initiatives linked to strategy maps and Balanced Scorecards
Put your strategy into action--by integrating operational tools
such as process dashboards, rolling forecasts, and activity-based
costing
Test and update your strategy--using carefully designed management
meetings to review operational and strategic data
Drawing on extensive research and detailed case studies from a
broad array of industries, The Execution Premium presents a
systematic and proven framework for achieving the financial results
promised by your strategy.
關於作者：
Robert S. Kaplan is the Baker Foundation Professor at the
Harvard Business School. He has been a codeveloper of both
activity-based costing and the Balanced Scorecard. David P. Norton
is a founder and director of the Palladium Group, a consultancy
focusing on strategy execution, and is codeveloper of the Balanced
Scorecard.
目錄：
Preface
A cknowledgmen ts
1. Introduction
12. Develop the Strategy
3. Plan the Strategy
4. Strategic Initiatives: Launching the Strategy into
Motion
5.Aligning Organizational Units and Employees
6. Plan Operations: Align Process Improvement Programs
7. Plan Operations: Sales Forecasts, Resource Capacity, and
Dynamic Budgets
8. Operational and Strategy Review Meetings
9. Meetings to Test and Adapt the Strategy
10. The Office of Strategy Management
Index
About the Authors
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